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Beware the ‘One False Note’ when Marketing to Boomer Women
When marketing to Boomer women, brands need to be authentic and realistically portray the Boomer woman’s perspective. This generation is very sensitive to what I call “the one false note” syndrome....
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Nobody Prospects Women!
We know that 55% of affluent women think wealth managers could do a better job serving women. And 73% are overall “most dissatisfied” with the financial services industry. And no wonder. Almost nobody...
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Are You an Advertising Bully?
Women might think you’re an advertising bully if you’ve ever pitted one group against another, even in a seemingly innocuous manner. Marketing to Women Approaches Must Avoid Put-Downs Comparative...
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Five Amazing Facts About Boomer Women
Call them what you will, Boomer women, older women or—my preference—PrimeTime Women. Women aged 50-70 are in the prime of their lives and represent an amazing marketing opportunity. But what do these...
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How to Talk to a Woman
When Selling to Women, Connect with Your Prospects in Conversation Perhaps you’ve taken my advice that women are amazing prospects and have started selling financial services to women. Great! The first...
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Selling to Women: Answer Every Question Thoroughly
During the sales process, women have a longer list of wants and are voracious information seekers. So no matter how trivial or irrelevant her question may seem to you, answer it. Some salespeople think...
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